ProtiFi, a company specializing in high-quality protein supplements, is looking to expand its market reach through a targeted social media marketing campaign. The goal of this project is to create a comprehensive social media strategy that will increase brand awareness, engage potential customers, and drive sales. The project will involve researching current market trends, identifying target demographics, and developing engaging content tailored to various social media platforms such as Instagram, Facebook, and Twitter. The team will also need to analyze competitors' strategies and propose unique selling points that differentiate ProtiFi from others in the market. By the end of the project, the team should have a clear, actionable plan that ProtiFi can implement to boost its online presence and customer engagement.

The deliverables for this project will include:

- A detailed social media marketing strategy document outlining goals, target audience, and key performance indicators (KPIs).

- A content calendar with proposed posts, including text, images, and videos, for a one-month campaign.

- A competitor analysis report highlighting strengths, weaknesses, opportunities, and threats (SWOT analysis).

- A presentation summarizing the strategy and key findings, ready to be delivered to ProtiFi's marketing team.

How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.