Protifi, a company specializing in financial technology solutions, is looking to expand its market presence and better understand its target audience. The goal of this project is to conduct comprehensive market research to identify key trends, customer preferences, and competitive landscape within the fintech industry. The project will involve gathering and analyzing data from various sources, including surveys, industry reports, and competitor analysis. The findings will help Protifi make informed decisions about product development, marketing strategies, and potential market opportunities. The project is designed to apply classroom knowledge in market research methodologies, data analysis, and strategic planning.

Key tasks include:

- Conducting surveys and interviews with potential customers.

- Analyzing industry reports and market data.

- Identifying key competitors and their market strategies.

- Compiling findings into a comprehensive report.

The project will result in a detailed market research report that includes:

- An executive summary of key findings.

- A detailed analysis of customer preferences and market trends.

- A competitive analysis highlighting Protifi's position in the market.

- Strategic recommendations for market entry or expansion.

The report should be well-organized, data-driven, and provide actionable insights that Protifi can use to enhance its market strategy.

How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.